Field reports, method and applied AI.

No hype, no listicles. Short pieces that tell what we see in the field: what works, what fails, and how we go about it.

FEATURED

Three aligned tool forms, the largest one in violet on the right

June 9, 2026 · 10 min

n8n vs Make vs Zapier: the honest comparison after a dozen projects shipped

Three automation tools, three philosophies, three pricing models with nothing in common. Which to pick, when, why. Field report, no commercial bias.

Read the article

Why 80% of AI projects fail (and how to avoid being one of them)

Three recurring patterns that derail AI projects in companies — and the method we apply systematically to dodge them.

April 22, 20267 min

Constellation of grey sound waves with a central cluster in violet

Field report

Scoring 100% of sales calls with AI: what really changes

How we set up automatic scoring of call transcripts at Heex Technologies, what the sales team did with it, and why it became a coaching tool, not just reporting.

March 18, 20268 min

Three floating chat bubbles with the foreground one in violet

Tech & AI

WhatsApp as an onboarding channel: lessons from Toshify

Tech choices, guardrails, smart hand-offs, GDPR compliance. What we learned shipping a WhatsApp AI assistant for Toshify, qualifying drivers wanting to join Cabify (Buenos Aires).

February 5, 202610 min

Field reports, method and applied AI.

n8n vs Make vs Zapier: the honest comparison after a dozen projects shipped

Why 80% of AI projects fail (and how to avoid being one of them)

Scoring 100% of sales calls with AI: what really changes

WhatsApp as an onboarding channel: lessons from Toshify

Get the next articles?