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OUR METHOD

Understand before coding.

Most AI projects fail because they answer the wrong question. We start with the right ones: where is the friction? Which process consumes skilled time? Which gain is measurable within the first week?

PRINCIPLES

What guides every decision we make.

We start by asking the right questions

Before proposing a solution, we map. Where is the friction? Which task consumes skilled time? Which gain is measurable within the first week? Most AI projects fail because they answer the wrong question.

We prioritise by ROI, not by hype

A workflow that saves 20 h a week is worth more than a flashy AI agent nobody uses. We say no to the wrong ideas — including the ones that make great slides.

We deliver in iterations, not tunnels

Two-week sprints, deliverables tested in real conditions. No big bang at the end of the quarter. Every increment is observable, measurable, and already in production.

We hand over, we don’t lock you in

Accessible code, up-to-date documentation, team training. By the end of the project, you keep control: of the code, the workflows, the data. No hidden lock-in.

THE 4 STEPS

From a fuzzy idea to a profitable workflow.

01

Audit

Understand first.

We map your processes — the real ones, the ones running in Notion, in Excel, in Marie-Claire’s head. We identify the value pockets: volumes, time spent, error rate, friction. Deliverable: a map of possible projects, costed and ranked by gain.

1 to 2 weeks
02

Strategy

Pick the right battles.

We rank the projects by ROI and feasibility. We make the technology calls (n8n vs custom code, GPT vs Claude vs local model, sovereign hosting or not). Deliverable: a costed roadmap, an iterative delivery plan, an honest budget.

1 week
03

Build

Iterate in production.

Two-week sprints, every increment tested in real conditions with your teams. You get repo access from day 1, a shared Slack, a weekly check-in. No tunnel, no surprises. Deliverable: a workflow or product in production, observable and editable.

4 to 12 weeks
04

Measure & extend

Scale what works.

Business metrics, no vanity. We look at what works, what gets stuck, what deserves to be extended. We adjust, we document, we hand over. Your teams take over and we stay available for the next step.

Ongoing
BELIEFS

Five beliefs that keep us out of the classic traps.

  1. AI does not replace a bad process: it amplifies it. So we start with the process.
  2. A simple workflow that runs is worth more than an autonomous agent that hallucinates.
  3. The best AI building blocks are rarely the latest. Reliability beats novelty.
  4. If we cannot measure the gain, we don’t start the project.
  5. Teams that understand what we built use it; the others abandon it within 3 months.
IN PRACTICE

See the method applied.

LAST STEP

Shall we talk about your next workflow?

30 minutes to understand your goals. No commitment.

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